Connecting with customers is something any business can inherently benefit from, no matter the industry or scale of the market – people embrace a product when outreach is tailored to fit. Engagement with a brand is the link between a product and consumers. It's what leads to referrals, long-term clients, and raving fans. Even so, some studies assign the number of businesses that customize their dialogue with customers to be a rarity, with only one in twenty extensively adjusting their email marketing to the individual.
Establishing a good rapport with any single specific customer can be difficult to navigate and goes well beyond mentioning them by name. By answering these simple questions about the individual, you can deliver a much more impactful message.
Who is Your Reader?
What Do They Need?
When Are They Online?
The possibilities and opportunities for customization only grow as you deepen customer profiles and grow to understand the individual.
If you're ready to start engaging with your audience, check out our article that explains how to make a great first impression and boost open rates with the perfect subject line, or click here to sign up for a 15-day free trial to learn how the world's leading personalized selling platform can help your business accelerate sales and increase revenue.
[Photo: Recrea HQ via Flickr]